Projekt firmy Plze\u0148sk\u00fd Prazdroj Slovensko z Velk\u00e9ho \u0160ari\u0161e z\u00edskal ocen\u011bn\u00ed Via Bona v kategorii F\u00e9rov\u00fd hr\u00e1\u010d na trhu.<\/p>\n\n\n\n
Gastrosektor nepochybn\u011b pat\u0159\u00ed k t\u011bm, kter\u00e9 pandemie koronaviru zas\u00e1hla nejv\u00edce. Mnoh\u00e9 provozy z\u016fstaly v d\u016fsledku opat\u0159en\u00ed zav\u0159en\u00e9 a p\u0159ich\u00e1zely tak o p\u0159\u00edjmy i zam\u011bstnanc\u016f. A pomoc od st\u00e1tu v mnoha p\u0159\u00edpadech zpo\u017ed\u011bna.<\/p>\n\n\n\n
Pomocnou ruku v\u0161ak sektoru podaly firmy. Plze\u0148sk\u00fd Prazdroj Slovensko s\u00eddl\u00edc\u00ed ve Velk\u00e9m \u0160ari\u0161i se nap\u0159\u00edklad zam\u011b\u0159il na finan\u010dn\u00ed podporu, informa\u010dn\u00ed servis a prezentaci pot\u0159eb sektoru v\u016f\u010di vl\u00e1d\u011b.<\/p>\n\n\n\n
\u201eCelkov\u011b \u0161lo o jednu z nejv\u011bt\u0161\u00edch aktivit v gastrosektoru na Slovensku, ve kter\u00e9 jsme pomohli p\u0159es p\u011bt tis\u00edc provoz\u016fm a investovali v\u00edce ne\u017e \u010dty\u0159i miliony eur,\u201c \u0159\u00edk\u00e1 Milica Dankov\u00e1, sustainable development manager ve spole\u010dnosti Plze\u0148sk\u00fd Prazdroj Slovensko, kter\u00e1 zam\u011bstn\u00e1v\u00e1 v\u00edce ne\u017e 540 zam\u011bstnanc\u016f a vytv\u00e1\u0159\u00ed dal\u0161\u00edch 12 tis\u00edc pracovn\u00edch m\u00edst v dodavatelsko-odb\u011bratelsk\u00e9m \u0159et\u011bzci.<\/p>\n\n\n\n
Za sv\u00e9 aktivity v r\u00e1mci projektu DAY 1 \u2013 Podpora gastro sektoru b\u011bhem pandemie z\u00edskaly v aktu\u00e1ln\u00edm ro\u010dn\u00edku ocen\u011bn\u00ed Via Bona, kter\u00e9 ka\u017edoro\u010dn\u011b ud\u011bluje Nadace Pontis spole\u010dnostem za zodpov\u011bdn\u00fd a f\u00e9rov\u00fd p\u0159\u00edstup, v kategorii F\u00e9rov\u00fd hr\u00e1\u010d na trhu.<\/p>\n\n\n\n
Unik\u00e1tn\u00ed projekt
Jeliko\u017e provozy musely zav\u0159\u00edt v podstat\u011b ze dne na den a od st\u00e1tu tehdy nebyla p\u0159ipravena t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00e1 kompenza\u010dn\u00ed podpora, spole\u010dnost za\u010dala hledat co nejrychlej\u0161\u00ed n\u00e1stroje pomoci.<\/p>\n\n\n\n
Ve\u0161ker\u00e9 pivo po z\u00e1ruce v sudech a tanc\u00edch, kter\u00e9 z\u016fstalo v podnic\u00edch po zaveden\u00ed opat\u0159en\u00ed, vym\u011bnila na vlastn\u00ed n\u00e1klady. Z\u00e1rove\u0148 odlo\u017eila splatnost faktur na obdob\u00ed po ukon\u010den\u00ed omezen\u00ed a zastavila vym\u00e1h\u00e1n\u00ed pohled\u00e1vek. Tyto kroky se podle obchodn\u00edho \u0159editele pro provozy a restaurace Branislava Kubi\u0161e setkaly s pozitivn\u00edm ohlasem.<\/p>\n\n\n\n
\\“Abychom podnik\u016fm usnadnili fungov\u00e1n\u00ed, nab\u00eddli jsme jim i hygienick\u00e9 bal\u00ed\u010dky s dezinfekc\u00ed a ochrann\u00fdmi prost\u0159edky, a to v dob\u011b, kdy je\u0161t\u011b nebyly b\u011b\u017en\u011b dostupn\u00e9 v dostate\u010dn\u00e9m mno\u017estv\u00ed,\\“ dodal Kubi\u0161. Krom\u011b toho aktivn\u011b vysv\u011btlovaly aktu\u00e1ln\u00ed opat\u0159en\u00ed a poskytovaly informa\u010dn\u00ed servis a podporu p\u0159i p\u0159ihla\u0161ov\u00e1n\u00ed do vl\u00e1dn\u00edch kompenza\u010dn\u00edch program\u016f.<\/p>\n\n\n\n
N\u00e1vrat do provoz\u016f
Pomoc neskon\u010dila ani po uvoln\u011bn\u00ed pravidel b\u011bhem lo\u0148sk\u00e9ho l\u00e9ta. Spole\u010dnost na vlastn\u00ed n\u00e1klady zorganizovala akci na podporu n\u00e1vratu lid\u00ed do provoz\u016f a ve v\u00edce ne\u017e \u010dty\u0159i tis\u00edci podnic\u00edch dali lidem k prvn\u00edmu to\u010den\u00e9mu pivu druh\u00e9 na jejich \u00fa\u010det.<\/p>\n\n\n\n
\\“\u0160lo o nejmasivn\u011bj\u0161\u00ed podporu v na\u0161\u00ed historii a byla pod\u011bkov\u00e1n\u00edm lidem po cel\u00e9m Slovensku za jejich zodpov\u011bdn\u00fd p\u0159\u00edstup,\\“ \u0159ekl Kubi\u0161.<\/p>\n\n\n\n
Krom\u011b toho se spole\u010dnosti v r\u00e1mci Slovensk\u00e9ho sdru\u017een\u00ed v\u00fdrobc\u016f piva a sladu, kam pat\u0159\u00ed i Plze\u0148sk\u00fd Prazdroj Slovensko, zapojily do iniciativy #podporsvojpub. Vytvo\u0159ili platformu, kde si z\u00e1kazn\u00edci mohli koupit poukazy na budouc\u00ed spot\u0159ebu v jejich obl\u00edben\u00fdch podnic\u00edch. Touto cestou podpo\u0159ili 469 provoz\u016f \u010d\u00e1stkou 16 720 eur.<\/p>\n\n\n\n
Spolu s partnery nav\u00edc iniciovali platformu #St\u00e1leM\u00e1meChu\u0165, p\u0159es kterou aktivn\u011b pracovali na zaji\u0161t\u011bn\u00ed kompenza\u010dn\u00edch program\u016f na podporu provoz\u016f. Z\u00e1rove\u0148 spolupracuj\u00ed s vl\u00e1dou a dal\u0161\u00edmi institucemi, p\u0159in\u00e1\u0161ej\u00ed zku\u0161enosti z jin\u00fdch zem\u00ed a p\u0159edkl\u00e1daj\u00ed mo\u017enosti pro \u0159e\u0161en\u00ed aktu\u00e1ln\u00ed situace.<\/p>\n\n\n\n
Pomoc neutich\u00e1
Sv\u00fdm rozsahem, \u0161\u00ed\u0159kou z\u00e1b\u011bru i rychlost\u00ed reakce tak podle Dankov\u00e9 jde o unik\u00e1tn\u00ed program ve slovensk\u00fdch podm\u00ednk\u00e1ch, kter\u00fd provoz\u016fm pomohl zorientovat se v na\u0159\u00edzen\u00edch, adaptovat se na nov\u00e9 standardy i p\u0159ipravit se na otev\u0159en\u00ed b\u011bhem l\u00e9ta.<\/p>\n\n\n\n
Podle Kubi\u0161e musela ka\u017ed\u00e1 zem\u011b nal\u00e9zt vlastn\u00ed \u0159e\u0161en\u00ed na vzniklou situaci. \\“Pozorn\u011b jsme sledovali, jak se situace vyv\u00edj\u00ed a sna\u017eili jsme se aktivn\u011b p\u0159ich\u00e1zet s vlastn\u00edmi \u0159e\u0161en\u00edmi, ale inspirovali jsme se i p\u0159\u00edklady dobr\u00e9 praxe ze zahrani\u010d\u00ed,\\“ dodal.<\/p>\n\n\n\n
P\u0159i kampani #podporsvojpub se nap\u0159\u00edklad inspirovaly aktivitami Pivovaru Grolsch v Nizozemsku. \u201ePrioritn\u011b jsme v\u0161ak na\u0161i pomoc p\u0159izp\u016fsobovali pot\u0159eb\u00e1m na\u0161ich provoz\u016f \u2013 byli jsme s nimi v neust\u00e1l\u00e9m kontaktu, poslouchali jsme, co je tr\u00e1p\u00ed a podle toho jsme p\u0159ich\u00e1zeli s \u0159e\u0161en\u00edmi, kter\u00e1 byla \u0161ita na m\u00edru slovensk\u00e9ho gastra,\u201c \u0159\u00edk\u00e1 Kubi\u0161.<\/p>\n\n\n\n
Spole\u010dnost s pomoc\u00ed nekon\u010d\u00ed ani te\u010f, kdy\u017e se situace tro\u0161ka uklidnila. St\u00e1le se nap\u0159\u00edklad sna\u017e\u00ed pom\u00e1hat s budov\u00e1n\u00edm mark\u00fdz nebo teras a cht\u011bj\u00ed z\u016fstat i v kontaktu s vl\u00e1dou.<\/p>\n\n\n\n
\u201eBal\u00edky pomoci, se kter\u00fdmi jsme p\u0159i\u0161li b\u011bhem pandemie, jsou pro n\u00e1s odrazov\u00fdm m\u016fstkem i p\u0159i n\u00e1stupu dal\u0161\u00ed p\u0159\u00edpadn\u00e9 vlny koronaviru. Jsme p\u0159ipraveni pom\u00e1hat v\u0161ude tam, kde to bude zapot\u0159eb\u00ed \u2013 op\u011bt po\u010d\u00edt\u00e1me nap\u0159\u00edklad s poskytnut\u00edm odnosek \u010di s konzervov\u00e1n\u00edm v\u00fd\u010depn\u00edho za\u0159\u00edzen\u00ed, n\u00e1pomocn\u00ed budeme i p\u0159i optimalizaci objedn\u00e1vek,\u201c dodal Kubi\u0161.<\/p>\n","protected":false},"excerpt":{"rendered":"
Projekt firmy Plze\u0148sk\u00fd Prazdroj Slovensko z Velk\u00e9ho \u0160ari\u0161e z\u00edskal ocen\u011bn\u00ed Via Bona v kategorii F\u00e9rov\u00fd hr\u00e1\u010d na trhu. Gastrosektor nepochybn\u011b pat\u0159\u00ed k t\u011bm, kter\u00e9 pandemie koronaviru zas\u00e1hla nejv\u00edce. Mnoh\u00e9 provozy z\u016fstaly v d\u016fsledku opat\u0159en\u00ed zav\u0159en\u00e9 a p\u0159ich\u00e1zely tak o p\u0159\u00edjmy i zam\u011bstnanc\u016f. A pomoc od st\u00e1tu v mnoha p\u0159\u00edpadech zpo\u017ed\u011bna. Pomocnou ruku v\u0161ak sektoru podaly […]<\/p>\n","protected":false},"author":1,"featured_media":2361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[155],"tags":[],"class_list":["post-2360","post","type-post","status-publish","format-standard","has-post-thumbnail","category-prumysl"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/zprumyslu.cz\/index.php?rest_route=\/wp\/v2\/posts\/2360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zprumyslu.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zprumyslu.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zprumyslu.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zprumyslu.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2360"}],"version-history":[{"count":0,"href":"https:\/\/zprumyslu.cz\/index.php?rest_route=\/wp\/v2\/posts\/2360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zprumyslu.cz\/index.php?rest_route=\/wp\/v2\/media\/2361"}],"wp:attachment":[{"href":"https:\/\/zprumyslu.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zprumyslu.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zprumyslu.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}